The way language is used by the maritime community has always been of great interest to me as a writer. I believe I was the first to criticise the buzzword “the human element” to refer to seafarers. Back in 2012 — when the shipping industry had swallowed the phrase hook, line and sinker — I wrote that the use of the term was unfortunate. It sounded too cold and was reminiscent of the periodic table of elements invented by the Russian chemist Dmitri Mendeleev.
It all boils down to a question of human relations and sentiments. But who cares about such things in the mechanistic world of shipping? The 2019 ‘Day of the Seafarer’ celebrations and the continuing blabber about wellness training have once again shown how easily maritime professionals are swayed by platitudes and slogans. The consequence can be disastrous when rhetoric pushes reason aside. The following quotations should serve as a reminder that language is important and that people should examine how they use it.